Petfinder’s 15th Anniversary

posted March 15th, 2011 by
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Story by Kristi Eaton

Today marks the 15th anniversary of Petfinder.com, the No. 1 pet site in the world. In its 15 years of operation, more than 17 million animals have been adopted.

The idea for Petfinder.com came about on New Year’s Eve in 1995, when Betsy and Jared Saul started discussing the new phenomenon known as the World Wide Web. Being animal lovers, the couple decided to create a site connecting shelter pets with adopters.

Creating the website became the couple’s New Year’s Resolution. The goal was small enough in the start: save the life of one homeless animal per month and the website would be worth it.

So the couple began their quest. Betsy would call local shelters and rescue groups in and around New Jersey after work to see if they would try the new concept while Jared, who was in medical school at the time, built the website. In 1996, the site officially launched.

By 1998, the response grew and the site went national. Canadian groups joined in 2000, making the site truly international. To keep the site free for visitors and adopters, Betsy sought out corporate sponsorships.

In 2003, the Petfinder.com Foundation was created, donating more than $10 million to shelters and rescue groups. And in keeping up with technology, the site launched an app for the iPhone in 2010, making it even easier for people around the world to adopt a pet. Today more than 13,000 shelters and rescue groups in North America use the site.

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