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Collaboration – it works

posted July 3rd, 2015 by
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Collaboration and social media are powerful and they validate the proverb “It takes a village to raise a child”. It applies to rescue as well.  Downtown Oklahoma City is an example – – today it is a vibrant place – – 16 years ago – – there was blowing dust and vacant buildings.  PAAS recently used both collaboration and social media to help some adorable, cute, funny, fantastic dogs.  It started with a connection made more than a year ago.  The result was 13 puppies will have new homes, information will be shared via social media and three rescues, lots of volunteers – especially Tom the bus driver – -are now connected to build a wider net to save more dogs.

 

If collaboration was embraced by more rescues, more dogs and cats could be saved, more adoptive homes discovered and the synergy that comes from collaboration would significantly change the face of rescue.  When you are passionate about rescue, it can be challenging to work together – – but  the dogs and cats do not carewho saves them – – they just want someone to step up.

Kay Stout, Executive Director – PAASVinita  – – e:  [email protected]  918-256-7227

Social media a boon for animal charities

posted August 16th, 2013 by
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A recent study has found that animal-related causes are twice as popular on social media compared to human rights and other issues, according to Bloomberg Businessweek.

While I would never want to downplay the importance of human rights, the environment, poverty, etc., this is something for animal charities to take note of.

It makes sense to me. A lot of people look to the internet and social media for more lighthearted fare… I’m forever seeing adorable kitten videos in my Facebook feed. So issues that relate generate more attention, according to the article.

And animal charities should be using that to their advantage.

I have found that most of our area rescues and shelters are quite active on Facebook and I hope that it is making a difference. For those that haven’t made social media a priority for their group, I hope they are paying attention.

Websites like Kickstarter offer a new avenue for fundraising and Facebook and Twitter can help spread the word quickly.

So put yourselves out there and let’s continue to give a voice and online presence to our furry friends.

- Lauren Cavagnolo, [email protected]